Design On Edge

When women empower other women, magic really happens. Empowered Ventures is a trailblazer when it comes to providing a platform for women to come together, become certified and find women-owned businesses, as they are the first nationwide platform to do so. Determining a logo for them provided an interesting challenge. How do you represent the incredible femininity behind the brand while also maintaining professionalism that translates into multiple platforms?

The founders of Empowered Ventures were very clear about wanting something incredibly versatile that was clean and simple. The logo blends simplicity and structure with the mixed type while the accompanying mark adds a bit of artistic flair with the letters E and V coming together in a unique way. The colors are balanced and neutral enough to welcome all types of consumers into the directory.

Empowered Ventures is more than just a directory—it’s a movement, a guiding light for women entrepreneurs seeking visibility, support, and success. We are honored to have played a role in shaping their brand, crafting an identity that reflects both their strength and their mission. Collaborating with the owners was an inspiring experience, as their passion for uplifting women in business is unmatched. Seeing this brand come to life has been incredibly rewarding, and we can’t wait to watch Empowered Ventures continue to pave the way for women-owned businesses nationwide.