Developing Land and Relationships with Acres Advisory Group
At Design on Edge, we pride ourselves on relationship-building, whether it’s brand development or developing partnerships between existing clients, we love establishing relationships with people in our community and helping them progress to the next step of their journey. And when Acres Advisory Group reached out to us for a brand refresh, it felt like the perfect fit. With a core philosophy of relationship-building and a hands-on approach to real estate, Acres stands out among their competitors. They specialize in unique land assemblage and acquisitions, as well as industrial commercial property development. Because of this, they needed a brand and website that reflected their individuality and experience in their industry. With nearly 50 years of combined team experience in Commercial Real Estate, Acres Advisory Group has developed reliable and resourceful connections within the surrounding community of each market they develop.
In creating their logo, their team knew that they wanted their brand to stand out among their competitors yet remain approachable and established. The solution was an updated rendering of their existing logo and a modern, more distinct typeface to match. Their strong colors of navy blue and red-orange helped convey a sense of stability and trustworthiness. During the development of their website, the process was similar. We took their existing content and tone and elevated it to be more individualistic and reflective of their brand, using topographic imagery as a support pattern and highlighting their contribution to their projects in Nevada and Texas.
We’re excited to have played a part in the story of Acres Advisory Group and can’t wait to see what the next step of their journey looks like.
