Insights from Design On Edge Branding Experts A recent report by CB Insights revealed that 70% of startups fail due to poor market visibility and ineffective branding. For small businesses, establishing a strong brand image is vital—not only to gain visibility but also to build...
At Design on Edge, we love the challenge of taking an established brand and reimagining it in a way that deepens its connection with the local community — without compromising the brand loyalty that has already been earned. Our recent project with Brothers BBQ,...
At Design On Edge, we recently undertook the exciting project of re-envisioning the social media strategy for The Club at Rancharrah — a premier, upscale social club known for its elegant ambiance and exceptional amenities. Our goal was to design a digital presence that...
At our agency, branding goes beyond just businesses — we also specialize in crafting distinct yet harmonious identities for individuals who want to present multiple facets of their expertise. This can be a tricky balance, especially when different brands share a similar visual language...
This past year, our team partnered with American Heritage Partners (AHP) in their mission to honor the American experience. At American Heritage Partners, their mission is to sponsor educational programs related to American history and to partner with leading heritage societies and other institutions...
At Design On Edge, we had the exciting opportunity to develop a sophisticated brand identity for Luxe Outbound, a company dedicated to transforming ordinary dates into extraordinary adventures. Merging luxury hospitality, Forbes-level service, and personalized concierge planning, Luxe Outbound crafts unique outdoor experiences that...
At Design on Edge, we recently had the distinct pleasure of collaborating with the Downtown Reno Partnership (DRP)—a 501©(6) nonprofit business improvement district dedicated to making downtown Reno safer, cleaner, and more vibrant for both residents and visitors. Our mission? To design a mural...
When a client approached us with a simple yet intriguing brief — "90s grunge vibes" — we instantly knew this project would hold a special place in our hearts. Hole Yeah is set to become Northern Nevada's first mobile mini golf service, making appearances...
When we were presented with the theme for TEDxReno 2024 and tasked with developing its visual identity, our team dove deep into the concept of disruption—what it means, how it manifests, and why it's essential to the evolution of ideas. Disruption is a loaded word....
This AANHPI Heritage month, the Federal Asian Pacific American Council (FAPAC) selected the theme “A Legacy of Leadership and Resilience,” highlighting the contributions and strength of the AANHPI community. We want to honor that theme by celebrating the AANHPI creatives who inspire us and...
This month, we’re looking forward to celebrating Earth Day. Today, we aim to raise awareness about environmental issues and encourage our friends, neighbors, and communities to take action to preserve and protect the Earth. As creatives in a fast-paced industry, it may seem like our...
Fueled by a passion to creating a more sustainable future, the Reno Riverwalk District partnered with the Nevada Green Business Network to develop the Green Gala. This event recognized those across Nevada who have worked diligently to adopt sustainable practices within their business practices...